Art Direction, Content Creation,
Social Media, Brand Identity
Introducing BIG BOY! BIG BOY is a fictional brand created to celebrate men centering their mental health and to deconstruct concepts of masculinity. Through illustration, I highlight how masculinity becomes a barrier to self-expression and negatively impacts mental health. The BIG BOY collection currently includes four t-shirts. With any purchase, a personalized bag, business card and stickers are included. Find us on Instagram, Facebook, Twitter and our website at bigboybrand.com.