BIG BOY
Branding, Art Direction, Content Creation, Social Media
Introducing BIG BOY! BIG BOY is a fictional brand created to celebrate men centering their mental health and to deconstruct concepts of masculinity. Through illustration, I highlight how masculinity becomes a barrier to self-expression and negatively impacts mental health. The BIG BOY collection currently includes four t-shirts. With any purchase, a personalized bag, business card and stickers are included. Find us on Instagram, Facebook, Twitter and our website at bigboybrand.com.
![](https://freight.cargo.site/t/original/i/6e3efa06ab83d34c32ec03400f7722cbe9b1aa063a24be3736c54471a09fc1cb/BIG-BOY-Website-Update.png)
![](https://freight.cargo.site/t/original/i/1efe40739af37f5fdb32c2f34699b3284e8abe51b8207c6ae9d908ae65b4fb94/BIG-BOY-I-PHONE-MOCKUP_.png)
![](https://freight.cargo.site/t/original/i/f625bf541a907264c79f1d8c37327a3c1fd960774067ae986b03af85b7c1e2f0/big-boy-i-phone-mockup_2.png)
![](https://freight.cargo.site/t/original/i/1ba3e326cde1fe9de89473ae7173d7290a9b3ea9b0d75dab991a9515d58850fe/BIG-BOY-BAG-MOCKUP-1.png)
![](https://freight.cargo.site/t/original/i/874bcca08065752492608a37efca19cc6c52398361c23ac835ffbab8f1c2c129/SAD-KICKS-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/e53929aeb5f2e82dfd7ac7d88f806a27966c39a0fde4fda1f9d8fb36dfd34da5/THERAPY-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/34df6491e54c0dc76c8554767b51cb5d4789662bfa11ddd9ab4be4ae8b26834e/BIG-BOY-BRAND-MOCKUP-FULL.png)