Agency: Hero Collective
Role: Senior Graphic Designer | Art Director
Skills: Motion Designer | Content Creation | Art Direction
At Hero Collective, we worked with our client Shell who approached us with the challenge of revitalizing their social media accounts.
So in turn, we found a way to speak to their audience, we tapped into the car culture community. We decided to highlight our everyday visitors and share the stories of their cars every month with thoughtful striking animations. With some questionnaires, photo and video editing we were able to bring these static images to life. The Hero team broke record engagement levels, with a 286% increase in social engagement and a 95% increase in new followers.