Ride of
the Month
the Month
Client: Shell
Agency: Hero Collective
Role: Senior Graphic Designer | Video Editor | Motion Designer | Art Director
Skills: Motion Design | Video Editing | Photo Retouching | Content Creation | Art Direction
Collaborated with the Art Director, Strategy, and Marketing team to revitalize the Shell Stations US social media channels by developing data-driven monthly content series. Our team analyzed current data within Shell and found that Shell gas stations were known for having the best lighting for photos, so every month we began not only highlighting our audience’s cars, but their stories. With thoughtful and striking animations, we were able to bring these narratives to life and “Ride of The Month” was born. I led the video editing/motion design for “Ride of the Month” content for the past three years and executed addiitonal Shell content series since 2022.
Organic social and paid social was the highest performer of all channels and sales, the Hero team broke record engagement levels for Shell, with a 286% increase in social engagement and a 95% increase in new followers. This translated into increased acquisitions, foot traffic, sales and brand loyalty. Ride of the Month then evolved to Ride of the Year with hundreds of submissions every year.
Agency: Hero Collective
Role: Senior Graphic Designer | Video Editor | Motion Designer | Art Director
Skills: Motion Design | Video Editing | Photo Retouching | Content Creation | Art Direction
Collaborated with the Art Director, Strategy, and Marketing team to revitalize the Shell Stations US social media channels by developing data-driven monthly content series. Our team analyzed current data within Shell and found that Shell gas stations were known for having the best lighting for photos, so every month we began not only highlighting our audience’s cars, but their stories. With thoughtful and striking animations, we were able to bring these narratives to life and “Ride of The Month” was born. I led the video editing/motion design for “Ride of the Month” content for the past three years and executed addiitonal Shell content series since 2022.
Organic social and paid social was the highest performer of all channels and sales, the Hero team broke record engagement levels for Shell, with a 286% increase in social engagement and a 95% increase in new followers. This translated into increased acquisitions, foot traffic, sales and brand loyalty. Ride of the Month then evolved to Ride of the Year with hundreds of submissions every year.