Agency: Hero Collective
Role: In-House Graphic Designer
Skills: Graphic Design | Content Creation | Presentation Design
Through the Engineered To Do It All campaign, we brought the Lenovo Yoga to life by collaborating with T-Pain to showcase how he maximizes his creativity with the new Yoga Book 9i.
As a designer on the team for this project, our design team was tasked with developing a visual direction to fully capture both T-Pain and Lenovo’s brands for a clear and succinct partnership. Our team led the art direction for the campaign, while I developed branded presentations and produced a high volume of marketing assets and creative across social media platforms and emails.
Group Creative Director: Adam Vohdlika
Art Direction: Danny Murphy
Graphic Designer: Ryan Claybaugh
As a designer on the team for this project, our design team was tasked with developing a visual direction to fully capture both T-Pain and Lenovo’s brands for a clear and succinct partnership. Our team led the art direction for the campaign, while I developed branded presentations and produced a high volume of marketing assets and creative across social media platforms and emails.
Group Creative Director: Adam Vohdlika
Art Direction: Danny Murphy
Graphic Designer: Ryan Claybaugh